We’ve all been there.
You enjoy a few cocktails. An inevitable “brilliant” idea strikes. Just a couple of clicks on your smartphone later and Voila! Next thing you know there is a case of beef jerky and a customized chia pet on the way to your doorstep.
Drunk shopping is a real thing.
And it happens to be a $45 billion dollar industry.
I felt it prudent to mention as you’re probably spending a little extra time in your home right now. You also might be spending a little extra time imbibing in the spirits to pass the time. And you most likely have access to the internet.
It is the perfect trifecta for a case of drunk shopping!
Some interesting statistics:
– Most susceptible to shopping under the influence are women (although men do their fair share).
– The most commonly purchased items are clothing and shoes.
– Amazon is the drunk shopping platform of choice.
– The average expenditure per person per year is $444.
– Retailers who are well aware of this segment of the population will even try to capitalize on the market by running late night flash sales to entice consumers whose inhibitions might be down.
Want to save an average of $444 this year?
Don’t drink and shop.
However, I am not dissuading you from drinking and making Tik Tok videos. And please send them to me. I would really enjoy that.
